Quality Meat Scotland
Quality Meat Scotland (QMS) is an executive non-departmental public body of the Scottish Government. It promotes the red meat sector and markets the Protected Geographical Indication Scotch Beef and Scotch Lamb brands.
It was set up in 1990 to provide assurance to industry and consumers that animals produced for the food chain met certain standards.
It’s strategy aims to enhance existing activities and deliver a range of new activities and initiatives to support and develop a sustainable, professional, profitable and resilient Scottish red meat sector on which around 50,000 jobs in Scotland depend. Part of this will concentrate on new routes to market for Scotch beef and lamb and allocating marketing spend close to point of purchase.
One of QMS’s major objectives is to increase the availability of Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in new export markets and in UK retailers, further encouraging consumers to purchase the country’s world-class brands which are underpinned by high animal welfare and production methods.
QMS also works hard to encourage the uptake of new technology and techniques to improve on-farm profitability including projects to prove concepts surrounding the use of DNA analysis for meat traceability and integrity as well as cattle performance development.
For more information about QMS visit: www.qmscotland.co.uk