We need to rethink what we know about meat and its contribution to climate change, because not everything we hear in the media and from the influential people we listen to is correct.


Rethink was conceived to navigate the confusing and often contradictory opinions, pseudo-science and genuine science that are currently shaping ordinary people’s choices about what they should and shouldn’t be eating.

We want to examine the difference between British pasture-based livestock farming and the intensive feedlot systems in other countries. Both have very different environmental footprints.

Who will be attending

Rethink wants to refine the public’s understanding of the science behind British livestock farming.

We’ll be inviting journalists, influencers and Government policy makers who are involved in guiding the public on their food choices based on the impact those choices will have on climate change.

We’ll be hearing from a diverse group of experts in agri-science, soils, food, farming, animal nutrition, veterinary science and ecology.

All our speakers have a desire to find solutions to the climate crisis that won’t have unintended consequences worse than the original problem.

The big picture

The solution to both climate change and the need to feed nearly 10 billion people by 2050 will require a balanced and integrated approach.

This will include eating less meat, as well as choosing meat that’s been sustainably reared. It will also require us to develop less intensive, more innovative ways to farm food, coupled with the adoption of new technologies.

We’ll hear from the British farmers who are already close to making carbon neutral livestock farming a reality.

Rethink wants to refine your understanding of the sustainable science behind British livestock.

If we oversell the idea of a meat free diet as the solution to climate change, we risk of increasing the damage from intensive, chemical-reliant arable farming, which can be just as destructive.

The Venue

30 Euston Square is a Grade II listed award winning events venue, in a perfect central London location.

This unique building integrates grand Edwardian façade and original Greek Revival architecture with modern detailing and contemporary characteristics. Each seat in the auditorium is equipped with a powerpoint and laptop table.

Getting there

By Tube

30 Euston Square is just 1 minute walk from Euston and Euston Square tube stations. London Euston is accessed directly via the Victoria and Northern lines. Take the Circle, Hammersmith & City or metropolitan lines for Euston Square tube station.

By Rail

30 Euston Square is just 1 minute walk from London Euston and 7-10 minutes from Kings Cross and St Pancras International train stations.

By Car

30 Euston Square sits next to the A501 and can be accessed easily by road from the centre of the Capital. The venue is served by a number of nearby car parks.